翻訳と辞書 |
American Marketing Association : ウィキペディア英語版 | American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.〔(【引用サイトリンク】 publisher = American Marketing Association )〕 It has 76 professional chapters and 250 collegiate chapters across the United States.〔(【引用サイトリンク】 publisher = American Marketing Association )〕 The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs.〔Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992. ISBN 978-0-03-054018-9〕 The AMA publishes the ''Journal of Marketing,'' ''Journal of Marketing Research,'' ''Journal of Public Policy & Marketing'', and ''Marketing News''. ==Organization== The American Marketing Association has a board of directors and a set of councils with positions that are elected annually by its members.〔American Marketing Association 2012-2013 Election. (2012). Marketing News, 46(2), 6-7.〕 The headquarters is located in Chicago, Il. Russ Klein was named CEO in 2014 〔http://www.businesswire.com/news/home/20140728005689/en/American-Marketing-Association-Appoints-Russ-Klein-CEO#.VFRMA_nF-cI〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「American Marketing Association」の詳細全文を読む
スポンサード リンク
翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|